She takes over from Adrian O’Connell, who has been at SA for 18 years and has served as CEO since March 2019. Prior to joining SA, Emma Harrington was CEO of NRMA for three years, having previously been the Chief Customer Officer. She appointed the NRMA’s first female roadside patrol and tow operators in its 102-year history.

Emma holds a Master of Arts in Politics and International Relations from York University, Toronto, Canada. Her previous roles include Director Wholesale & Distribution for Foxtel Group, Managing Director / Acting CEO for Yahoo7, and Group Head of Data & Transaction Commercialisation for Seven West Media.