ARC has been announced as a finalist in the prestigious 35th National Banksia Sustainability Awards, the longest-running sustainability awards in the world.

Banksia Awards seek out and recognise innovation and leadership through the lens of the UN Sustainable Development Goals (SDGs). ARC entered its ‘Look for the Tick’ summer marketing campaign in the Marketing and Communications for Impact category and is in great company – other finalists in this category include the World Wildlife Fund and the Australian Conservation Foundation.

The campaign reaches hundreds of thousands of consumers each year, encouraging them to seek out ARCtick licence holders for all their air conditioning and refrigeration needs. It is a successful way to help licence holders to grow their businesses and to protect the environment in the process.

Last summer we added video commercials on YouTube and Connected TV, and this year we added commercials featuring a female technician. See the automotive commercial here.

ARC chief executive officer Glenn Evans said being a Banksia finalist was ‘recognition for the fine work that ARC does for the benefit of industry and the environment’.