Sizzling summer success
The ARC’s summer online consumer campaign has been a huge success for licensed technicians and authorised businesses. While there are still a few weeks for the campaign to run, we are happy to report a bumper set of numbers for our members.
Since 28 October 2020:
What these numbers represent are real benefits for refrigeration and air conditioning (RAC) businesses - increased exposure for the industry, educating consumers about the licence and creating leads by linking customers to licensed businesses.
This campaign targets air conditioning and refrigeration consumers in the areas of purchase, installation, servicing, repair, maintenance and decommissioning (RAC and Auto).
This year we have focused our messaging on:
We are using online channels such as – Google AdWords, Facebook and digital advertising platforms. ARC started on this path five years ago, where we invested in social media advertising and the refrigeration and air conditioning industry. Since then, it’s been great to see so many businesses jumping on board, promoting their services on social media and generating leads.
R32 ‘tech-packs’ hit the spot with licence holders
ARC’s recent mail out of R32 tech packs seems to have hit the spot with licensed technicians, with an overwhelmingly positive response so far and requests for even more materials to be printed and posted out.
In December 2020 the ARC and the Department of Agriculture, Water and the Environment created free ‘tech-packs’ on R32 refrigerant for licensed technicians and authorised businesses. These ‘tech-packs’ contain R32-specific information on: refrigerant characteristics and properties, equipment requirements, safety, relationship to R410A, plus more. The tech packs included:
Thanks must go to the following organisations and groups for their input and review in the development of these materials – RACCA, Refrigerants Australia, Temperzone, TAFE NSW, Box Hill TAFE, Mitsubishi Electric and the RAC Industry Advisory Body.
A symbol of support
You may have noticed a new ARC logo doing the rounds recently.
ARC has made a change to our branding to better represent who we are and the people we represent. It reinforces ARC’s commitment to industry and highlights our role as a support-based organisation for the sector.
These logos have a real significance for ARC as an organisation:
We will continue to support the refrigeration and air conditioning industry (both stationary and automotive) and our members, through a variety of self-funded support services and value-adds for businesses and individuals.
A message for retailers
ARC has written to big-brand retailers of air conditioning equipment to ensure they are communicating to their customers that split system air conditioners must be installed by ARC-licensed technicians.
The letters raise the issue of not using appropriately licensed technicians to install split system air conditioners potentially leading to safety and warranty issues for customers. We plan to follow up these head office communications, with similar communications to all outlets and stores across Australia.
ARC Field operatives regularly visit retail stores and we have implemented a number of point of sale campaigns with retail outlets promoting the use of ARC-licensed technicians for installation, repair and maintenance.
COVID-19 fact sheet on workplace ventilation released
Safe Work Australia has developed a COVID-19 fact sheet on improving ventilation in indoor workplaces.
A Safe Work Australia media release states, "The fact sheet highlights practical steps to reduce the risk of exposure to COVID-19 and improve ventilation in indoor workplaces."
"For example, ensuring heating, ventilation and air conditioning systems are well-maintained and operating properly and turning off or limiting air recirculation, can help to manage the risk of COVID-19 in indoor workplaces."
Click here to read more and access the fact sheet.
This also provides an opportunity for licensed technicians and businesses to speak with their customers about how they can help to manage the risk of COVID-19 at the workplace and encourage regular maintenance and servicing practices.